Repurposing Content to Maximise Reach [Video]

When looking to get the most out of it, repurposing content across various platforms is an indispensable strategy. It allows us to reach a wider audience by adapting our message to suit different mediums and preferences, from social media to blogs to podcasts. We consider the uniqueness of each channel and the content that performs best within it. For instance, taking a successful blog post and transforming it into an engaging podcast series, or summarising the key points of a webinar for a series of informative tweets.

Developing a content repurposing strategy involves assessing which pieces have already resonated with our audience. We utilise analytics to identify these high-performing assets and then refashion them for alternate platforms. Doing so not only enhances our efficiency in content creation but also reinforces brand consistency and awareness. Often, this means reimagining a long-form article as an infographic for visual platforms or segmenting an …