Melbourne’s $15.5bn Metro Tunnel has scored an award, for marketing.
Efforts to lease the tunnel’s retail spaces headed by Colliers International was on Thursday night recognised by the Real Estate Institute of Victoria as the state’s best commercial and industrial marketing campaign by a large agency in 2024.
The still incomplete, 9km tunnel project has had its original $10.9bn forecast cost soar to $15.5bn since planning for it began in 2015.
RELATED: Covid-19 era property price boom saving Melbourne from 2024 wipe-out
Where Melbourne home buyers can save a deposit faster than prices grow
Victorian government stamp duty cut labelled ‘reckless’ and a ‘trap’ by real estate experts
Marketing included nods to the project’s 37 retail tenancies, five train stations and variety of precincts.
Additional REIV award winners included Jellis Craig Whitehorse being named the best large residential agency of the year, Ray White Mildura receiving a gong as the inaugural …