Reimagining the corporate video Cowshed

Earlier this year, our client phs group came to us with an unusual creative challenge.

Could we create a corporate video they could play at their annual sales conference?

The film was to be played to over 200 salespeople as the conclusion of the conference.

How could we energise them, and ensure they didn’t leave feeling flat or bored?

As the creative agency for phs, we saw it as our responsibility to offer a genuinely creative solution to the brief.

Creativity is a word everyone bands about these days. But what is it?

We think creativity is simple: it’s the ability to look at the world differently; to think of different ways of doing everyday things. 

In recent years, corporate videos have become ever more boring. Case-study films featuring talking heads and endless slow-motion b-roll have been so overused, they’ve become banal and an inefficient way for companies to communicate.

But there is another, more creative way.

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