Reimagining Iconic: Behind the Scenes on the Moncler x Nigo x Mercedes-Benz Collaboration [Video]

When luxury fashion house Moncler teamed up with Mercedes-Benz and designer Nigo for their latest campaign, the goal was to create something visually stunning that resonated beyond traditional car advertising.

Stink Films Berlin director/creative director, Tim Groetzinger – at the time, a creative director at antoni Berlin (Mercedes Benz’s lead agency) – worked with director Thibaut Grevet and Anorak on the main campaign for the collab. Meanwhile, Stink director Theodor Guelat created a ‘Making of’ film, working directly with Mercedes to bring a fresh perspective to the project. He embraced open briefs and creative freedom to highlight the overlooked beauty of the G-Wagon.

Speaking with LBB’s Olivia Atkins, Tim and Theodor discuss their respective approaches to the campaign and behind the scenes film, as well as the inspiration behind the urban rooftop setting, and how they turned constraints into creative opportunities to deliver a campaign that challenges the conventional.

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Tags Ad Campaign, Ad Strategy, Digital Marketing, Strategies