Redefining Value in B2B Marketing with Generative AI [Video]

LinkedIn’s Nikita Shetty, VP of Integrated Marketing hosts a fireside chat with Meghan Keaney Anderson, VP of Marketing at Jasper.

In this B2Believe Studio session, they explore the intersection of generative AI and B2B marketing, focusing on how marketers can strategically integrate Gen AI, the benefits, the practical applications, and how to navigate its potential challenges.