Sydney, August 28, 2024 – Australia’s beloved chicken chain, Red Rooster, has unveiled its latest campaign, “Crunch Time,” just in time for the Footy Finals season. This short-term, high-impact blitz is designed to entice sports fans to indulge in Red Rooster’s signature fried chicken and burgers while celebrating the brand’s long-standing sports partnerships.
Celebrating Long-Term Sports Partnerships
Red Rooster’s “Crunch Time” campaign marks a significant moment in the brand’s history, spotlighting its long-standing sponsorships of the NRL’s Sydney Roosters, AFL’s St Kilda FC, and Touch Football Australia. Spearheaded by a dynamic 15-second spot and three engaging 6-second iterations, the campaign stars Sydney Roosters players Joseph Sua’ali’i, Sam Walker, and Sandon Smith. These TVCs will roll out across Free-to-Air (FTA), social media platforms, digital channels, and in-restaurant displays starting August 28.
Ashley Hughes, Director of Marketing at Red Rooster, expressed the brand’s excitement about bringing this campaign to life. “Reds has been a sponsor of the Roosters for years, …