Red Lodge Mountain takes on new look [Video]

RED LODGE – Red Lodge Mountain announced Friday it is changing its look. The resort in the Beartooth Mountains has adopted new branding.

In a press release and on social media, the ski and outdoor adventure resort said the new branding “sums up our beliefs, our identity, and how we want to be perceived.”

Here’s the full press release:

Red Lodge Mountain unveiled new branding ahead of its 64th season of operation that officials say better reflects its stature as a “pure Montana destination that attracts people in search of an all-season, unspoiled mountain and landscape, and comfortable gathering places when the lifts close and the sun sets.”

“Our brand is who we are, it sums up our beliefs, our identity, and how we want to be perceived,” said Spencer Weimar, spokesman for Red Lodge Mountain. “The prevalent vibe here is stubbornly, resolutely itself, and proud of it, and our new stylized raven combines wild nature, proud culture, and quiet charm making …