RED C are the big winners at this year’s Research Excellence Awards [Video]

RED C Research came close to sweeping the boards at this year’s Research Excellence Awards after picking up three awards.

The company won the Grand Prix for its “Waking the Sleeping Giant” with the Irish League of Credit Unions.

But it also landed the Strategic Brand Research Award for the same project as well as winning the Media Research category for its work with RTÉ called “RTÉ Player: Real People Behind 4 Screens.”

The annual awards, which have been running for 16 years, are Ireland’s only dedicated market research awards.

Other winners at this year’s Awards, which were held in the Shelbourne Hotel, included Ipsos B&A, Empathy Research and Opinions.

The Advertising Research Award sponsored by DMG Media Ireland was won by Empathy Research for its campaign with Bord Bia, Insights for More-ganic.

Speaking at the awards, chairperson of the Marketing Society of Ireland, Mark Noble: “The Research Excellence Awards are …