Toronto –
Marketing experts say two brands that recently had to recall plant-based milk contaminated with Listeria can come back from the deadly outbreak, but they must move quickly to regain consumer trust.
They say both Danone and Walmart should apologize swiftly for their recalled Silk and Great Value products, respectively, and specifically outline to the public what they are doing to rectify the situation.
“I have yet to see an apology from Danone, which means they’re already behind from a crisis management perspective,” David Pullara, a marketing instructor at York University’s Schulich School of Business, wrote in an email.
Pullara’s advice comes a day after Ontario’s health ministry revealed the province has seen two deaths linked to 18 plant-based beverages, including oat, almond and coconut milks. Fifteen carried the Silk name and three were branded Great Value.
Twelve people, including 10 in Ontario, one in Quebec and …