Rebecca Zamolo is using her online influence to bridge some of the toughest gaps between parents and their kids.
While speaking to PEOPLE exclusively about her new kid-friendly products — the Detention Escape board game and Zam Glam hair bow set, both of which are available at Walmart — the social media star reflected on her wide reach with varying audiences across her social media platforms. Zamolo, 40, says her viewers on YouTube skew younger, while she feels like her Instagram and TikTok communities are closer to her age.
“I feel very lucky to still be in tune with the younger generation, especially as my daughter grows up,” says the viral creator, who shares her daughter Zadie, 2, with husband Matt Slays. Zamolo continues, “I really like to be aware of their struggles, how they’re thinking, why they’re thinking it, how I can help, because I think that will make me a better mom as …