Re-engagement email examples: How to win back subscribers [Video]

By Pam Neely June 21, 2024

Have you noticed a significant number of your email list subscribers are no longer interacting with your content or following your calls to action? Then it may be time to start a re-engagement email campaign!

This can be a super effective email marketing strategy for winning back inactive subscribers. 

After all, one study indicates that the average email list decay rate, which is the percentage of subscribers who become inactive, is between 22% and 30% per year.

This means that, unless you’re cleaning your email list regularly, you’re likely sending a lot of messages into the void, never to be seen again.

However, with re-engagement emails, you can start winning back some of those inactive subscribers. To be successful, though, you’ll need to keep some best practices in mind.

So, in this article, we’ll explore how to write win-back emails. We’ll also provide examples of some effective re-engagement email …