LOS ANGELES, USA — For the makeup and cosmetic brand’s first-ever global brand campaign, Rare Beauty partnered with creative agency Fred & Farid Los Angeles to launch “Every Side of You” under a new creative message, “Love Your Rare.”
The campaign celebrates all the sides that make us unique and is the brand’s call to action as Rare Beauty encourages their community to embrace all that makes them who they are. Inspired by founder Selena Gomez‘s raw authenticity and unshakeable confidence as a multidimensional singer, actress, philanthropist, and friend, the campaign frames the different sides of ourselves as unique points of our identity, each worth loving and celebrating.
“Whether it’s sharing a candid look of her life at home or on the red carpet, Selena has become an inspirational icon for unapologetically loving who she is, with and without makeup. At Rare Beauty, we want people to feel good, with or without our …