Radox, the UK’s number one shower gel brand1, is launching a new ‘Feel Radox Ready’ above the line (ATL) marketing campaign this month. Backed by a substantial £7m investment, the campaign will feature across TV, out of home, radio, in store activations, and social media to generate maximum brand awareness for its shower gel range.
Launching on TV from 8th August 2024, the campaign marks Radox’s return to shower-specific advertising for the first time since pre-2021. The ad creative focuses on the brand’s ‘mood boosting’ fragrance range including Feel Awake: Sea Minerals & Fennel Shower Gel, and Radox Feel Relaxed: Lavendar & Waterlily Shower Gel, and highlights how Radox shower gels cater for every mood, empowering consumers to start the day feeling their best.
Brits are increasingly using more than one cleansing product a week, with 26% saying they like to alternate their fragrances, and 22% saying they change their product based on their mood…