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Global Marketing Strategies

Quantum Computing Will Have a Major Impact on Marketing, Says Citi CMO Alex Craddock [Video]

Following is a transcript of the video.

Alex Craddock: I think, look, outside of gen AI, the only other one that is on my radar, just because probably gen AI is so overwhelming at this stage, it’s hard to think about what’s beyond that, I think is quantum computing.

I think it’s the speed and the impact you’re going to be able to drive. I think if we all think about gen AI and what we’re doing today — I dabble away on ChatGPT on my phone, we’re starting to see it getting integrated into our iPhones — but beyond that, it’s probably not that evident in our lives. I think we’re going to be able to see a scale of personalization that I’m not sure we completely appreciate it.

So, if I was to go to a crazy place and I am kind of going to a crazy place, I’m making this up — imagine if you were …

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