, /PRNewswire/ — Qualtrics, the leader and creator of the experience management (XM) category, today announced it has been named a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024. This report evaluated nine service providers across a range of criteria covering Current Offering and Strategy.
Alongside receiving the top score in the Innovation and Alerts, workflows, and case management criteria, Qualtrics achieved the highest score possible across 12 criteria:
- Innovation
- Analytics and CX Measurement
- Soliciting feedback (excluding via owned digital)
- Alerts, workflows, and case management
- Usability
- Security and Privacy
- Adoption
- Integrations
- Governance
- Accessibility
- Partner Ecosystem
- Community
In the report, Forrester states: “Qualtrics continues to enjoy broad, global market penetration at and below the enterprise level,” offering “strong integration capabilities with productized connectors to over 100 platforms … Reference customers appreciate the flexibility and self-service features and are excited for genAI features for CX to become available … Qualtrics is a good choice for enterprises that are looking for …