Quality and Care ft. Saddleback Leather [Video]

In the third week of our video content marketing month, today’s Video Worth Sharing features a video marketing funnel from a small brand doing big things with video: Saddleback Leather.

Saddleback make high quality, long-lasting bags, briefcases, purses, wallets, whatever can be crafted beautifully from leather.

Though fairly small, the company uses video content effectively to raise awareness and attract just the right kind of audience to their brand. Thanks to videos at all stages of the funnel, this initial traffic turns into leads, customers and evangelists for Saddleback.

Scroll on to take a look at just how they do it. We hope you enjoy!

Awareness Stage | The Worst Suitcase in the World

Saddleback Leather are well-known for their sarcasm and quirky sense of humour. The business produces many of top of funnel videos that manage to be simultaneously educational and entertaining, ensuring leads remember the brand even if they don’t convert straight away.

Consideration Stage |Satchel Purse …