Pubs are ditching nuts and crisps for Michelin-style food to entice customers to recoup costs from sober Gen Z [Video]

The British pub has undergone somewhat of a transformation, moving away from serving basic food and towards exceptional dining experiences.

After a quick stroll through the UK’s capital, one would likely encounter multiple pubs offering well-thought-out plates curated by an impressive chef with high-end ingredients.

There’s also a rise in pubs straying away from traditional grub. Take, for example, the TikTok famous Tamil Prince in London‘s Islington, dishing up Indian food in a typical pub environment or The Duke of Cambridge – Britain’s first organic pub.

It’s no secret that pub owners are battling multiple crises to sustain their businesses, including Gen Z reportedly drinking less, staffing issues, and customers having reduced disposable incomes due to the increased cost of living.

Dan Blucert, co-owner and chef director of The Duke of Greenwich explained that through quality food, pubs can sustain business, saying: ‘By focusing on better food, we’re not just keeping customers happy—we’re building …