Publicis Sapient Integrates AI Across Industries to Elevate Customer Experience [Video]

As industries evolve, the integration of generative AI is proving to be a game changer for enhancing customer experience and driving innovation. By prioritizing customer satisfaction through early and continuous delivery of valuable software, businesses can embrace change and strengthen collaboration between development and business teams. This approach not only transforms engineers into AI experts but also positions AI as a key driver of business and technology advancements, helping organizations stay competitive in a rapidly changing landscape. Leading this transformation is Publicis Sapient, with CTO and SVP of Engineering Rakesh Ravuri, who shared exclusive insights with AIM on how AI is automating workflows and enhancing Agile practices.

“There are several activities underway across various capabilities, including writing small utilities, utilising commercial tools, developing plugins, and creating our own products,” said Rakesh, discussing the use of generative AI tools within the company.

He explained that the effectiveness of AI depends on …