I clicked on one meal delivery service ad on Facebook.
Then, I immediately started seeing ads not just from that company but from its competitors in the same category.
Yes, Facebook is using your ad performance data to help your competitors.
Try it yourself if you don’t believe me.
The key is that you have to spend at least a couple of minutes on the landing page or take actions of an interested buyer.
But before you get mad at Facebook, consider that Google is even worse (or better, depending on how you look at it) when it comes to using your data for the benefit of others.
If you’re the little guy in your industry, your Dollar a Day ads on Facebook and YouTube that drive strong engagement and buying signals will perform even better. You’re benefiting more from your competitors than they are from learning from your data.
Boost posts that generate strong engagement and buying …