Promo roundup: Local station post-election POP spots [Video]

In addition to the major networks, local stations across the country produced extensive coverage of the 2024 election — and now they’re helping viewers remember that with proof of performance promos.

Here’s a look at some that caught our eye.

KXAN

Nexstar’s NBC affiliate in Austin, Texas, emphasized its team coverage and focus on issues and races that affected its viewers in its post-election promo. Seth Skuza, Joshua Alvarez and the station’s marketing team created the promo.

WVEC

Jason Ruel, creative manager at WVEC, the ABC affiliate owned by Tegna, in Norfolk, Virginia, noted that POPs for election coverage are often tired.

“Instead of telling people what you do, you’re proving who you are,” he wrote. “Making a proof means you’ve done something different. In general, I …