Promoting new homes off-the-plan is very different to marketing an established property. Property developers need a project marketing team with specialist skills and a deep understanding of the psychology behind selling homes that do not yet exist.
Whilst judging the Real Estate Business (REB) Awards I discovered an innovative agency supporting Sydney’s property development community. Plus Agency, has formulated a sales and marketing model that enables their clients to release new builds and close deals sooner than most. At the present time they have over 60 new homes in 15 or more Sydney suburbs for sale.
Fiona Yang, director and head of marketing at Plus Agency, has repeatedly been shortlisted as an REB finalist for her use of AI and ability to bring the story of a new build to life. Let’s explore how Fiona turns dreams into reality (or better still, ‘realty’).
Selling a new home is about selling a dream
When marketing off-the-plan homes, you’re promoting a …