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Pro-Harris groups embrace identity to fundraise via Zoom [Video]

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Community Building and Management

Groups supporting Vice President Kamala Harris have jump-started dozens of identity-driven virtual calls to channel renewed enthusiasm by raising money, recruiting volunteers and growing email lists for the Harris ticket.

A constellation of Democrat-backing political action and nonprofit groups, politicians, and niche communities coordinating on social media has convened telethon-like video calls, mostly hosted on Zoom, to rally support for Harris.

Attendees of the virtual events in July contributed more than $20 million to the $310 million the campaign raised that month, according to a Harris campaign press release.

Using social media posts and event listings, The Washington Post identified at least 40 video calls since President Biden ended his reelection bid on July 21, some lasting more than three hours.

On the day Biden withdrew, about 44,000 joined a call convened by Win With Black Women. The call raised about $1.5 million for Harris, the group said. “Black Men …

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