Robin Clayton, PRMG’s Director of Performance Marketing showcases the largest mortgage marketing technology stack in the industry in a meeting with a top real estate agent.
Her approach highlights the importance of building relationships rather than being tied to a computer completing mindless data entry.
This demo begins with a deeper dive into PRMG’s CRM of Record Total Expert, which helps manage leads and fires out sophisticated email and text campaigns. Next, an explanation of the power of database, understanding your online footprint, and how PRMG can help mine these assets for more opportunities. At heart of it all is the need for marketing automation, helping buyers at all stages with credit health systems like CredEvolv, robust financial and management tools like Path Home.
All systems are built to strengthen the relationship between the home buyer, their loan officer, and the referring agent. PRMG is proud to be a leader in behavioral activity monitoring and predictive data, tracking a wide set of data points to create targeted and extremely effective marketing campaigns.
Social media is also essential for success – PRMG leads the way with video technology partners like BombBomb, SocialCoach, and SOCi. PRMG is also proud to partner with MBS Highway, ListReports, HomeReport, Whisp, and so many more best-of-class platforms.
PRMG’s Director of Retail Production, Chris Sorensen emphasized PRMG’s significant investment in technology to provide valuable tools for loan officers and agents to help them grow their business.
For a full overview of PRMG’s Tech Stack, please schedule a meeting with Chris and the PRMG team at ConvowithChris@prmg.net