AI offers exciting opportunities in the field of experiential marketing, says Joe Janepinto of Jack Morton. But brands must first win consumers’ trust.
As artificial intelligence (AI) enters a more normalized phase of the technology hype cycle, consumers are beginning to see real benefits from its use in brand experiences – though not without concerns about the potential risks the technology poses.
In a recent survey of 5,000 consumers across the US, UK, UAE, Saudi Arabia, and Singapore, nearly half of respondents (48%) expressed a willingness to share personal data for a more personalized, AI-powered brand experience.
In contrast, only 30% said they would share that same data for cash, goods, or services. This highlights a growing desire among consumers for more meaningful, customized interactions with brands, even as concerns about data privacy and AI persist.
Notably, younger consumers and men are more open to sharing their data, while women and those over 50 …