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Privacy and Ethical AI Principle for SMEs: Navigating New Technologies Responsibly [Video]

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Marketing Technology

When small and medium-sized enterprises (SMEs) seek to leverage artificial intelligence (AI), they enter a landscape teeming with potential and pitfalls. Using AI in business operations can offer SMEs unprecedented opportunities for growth, efficiency, and competitive advantage. However, SMEs must navigate the ethical AI principles and privacy implications of implementing these technologies. We recognise that while AI can process vast amounts of data to deliver insights, the management of sensitive information and adherence to ethical standards are paramount.

Our approach emphasizes respecting privacy and maintaining ethical integrity, which are about compliance and building trust. Trust is the foundation upon which customer relationships are solidified, and SMEs can achieve long-term success. We understand that the deployment of AI must be carefully balanced with considerations for transparency, accountability, and safeguarding stakeholder interests. As SMEs incorporate AI into their processes, they should not only focus on the technology’s capabilities but also on the …

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