Prime Video’s use of AI, Next Gen Stats on NFL games is helping viewers understand the game better

CULVER CITY, Calif. – The Los Angeles Rams defense appeared to be content to drop back in coverage and prevent San Francisco’s Brock Purdy from completing a Hail Mary on the final play of their Thursday night game on Dec. 12.

The broadcast on Amazon Prime Video saw it differently, though.

Before Purdy snapped the ball, a defensive alert appeared on the screen, indicating that Rams inside linebacker Christian Rozeboom could rush the quarterback. Sure enough, Rozeboom came in on a rush and sacked Purdy for a 6-yard loss to end the game.

Besides the Rams celebrating, Prime Video’s “Prime Vision with Next Gen Stats” production crew were exchanging high fives.

As Prime Video wraps up its third season doing NFL games with an AFC wild-card matchup between the Pittsburgh Steelers and Baltimore Ravens on Saturday night, the “Prime Vision” feed and use of Artificial Intelligence (AI) in the broadcasts continue to change …