Prime Effect round two: Boulder economy sees big boost from Buffs football [Video]

BOULDER, Colo. — While fans may not be very happy with the Alamo Bowl result, there is still something else to celebrate: the economic impact of the University of Colorado Boulder football team generated $146.5 million in total regional economic impact.

“The Coach Prime effect is kind of similar on a much smaller scale to what we’ve heard about the Taylor Swift effect. it brings a lot of attention and excitement to a place,” explained Karleen Lewis, Boulder Convention and Visitors Bureau director of marketing and communications.”People come to a place just for this specific event or this specific game, and when they’re there, they’re going to spend money for the ticket, they’re going to spend money on concessions.”

The Boulder Convention and Visitors Bureau found the direct economic impact, which includes spenders’ lodging, transportation, food and beverage, retail, and recreation, along with the total regional economic impact from the home games this season.

“It’s just …