Practical tips on how to build your own brand [Video]

A self-care project turned into a business

Jen Nguyen had always toyed with business ideas but never found the courage to pursue them until the pandemic lockdowns of June 2021. It was during this period that she launched MyCloudy, a personalised-robe company. With a background in commerce, Jen saw an opportunity to create something meaningful as a self-care project amidst the uncertainty of COVID-19.

Learning the ropes of marketing

Despite her commerce background, Jen had limited knowledge of marketing. Working from her bedroom and storing robes in her garage at home, she initially relied on word of mouth to attract customers. Support from friends who reposted on social media, coupled with a dabbling in Facebook advertising, helped get the word out about MyCloudy.

Discovering your niche

From the start, Jen was willing to listen to feedback. “Initially, I thought people were buying the robes for themselves, but I quickly realised that our niche is the gifting space” said Jen. She noticed the …