Practical Aviation Web Design Insights from Your Website Sucks [Video]

In this lively book club discussion, the team dives into the practical lessons of Your Website Sucks—a straightforward guide to improving website usability and conversions. While opinions on the book varied, the conversation revealed a universal appreciation for its focus on fundamentals and usability.

Participants explored common website design mistakes, including overly clever layouts, clunky user experiences, and neglected basics like contact information and mobile responsiveness. They highlighted the importance of testing, external feedback, and using design principles intentionally, not accidentally. Real-world examples brought these ideas to life, from poorly designed bank websites to the increasing need for mobile-friendly platforms in the aviation industry.

The group also discussed trends like chatbots, AI-powered tools, and do-it-yourself resources like price calculators, emphasizing their potential when integrated thoughtfully. Some participants found the book too basic for experienced web professionals but acknowledged its value for beginners or small business owners.

Finally, the team previewed next month’s book, The Captivating Speaker, promising another …