Powerhouse Strategy & Creative Agency Trinity Brand Group Partners with Founders Brewing Co. to Relaunch All Day IPA with a New Brand Look and a New Campaign [Video]

The strategic relaunch of ALL DAY IPA positions the 15-year-old brand in a new light with a consumer-insight driven brand strategy, refreshed brand look and feel, and a new campaign to help the brand return to growth.

BERKELEY, Calif., Sept. 25, 2024 /PRNewswire/ — Trinity Brand Group, a leading independent full-service brand strategy and creative agency is thrilled to announce the strategic relaunch of Founders Brewing Co.’s All Day IPA.

The repositioned and relaunched brand brings freshness, vibrancy and storytelling to the forefront.

An attention grabbing campaign gives the brand a distinctive voice, tying social times with friends to the All Day brand and product promise.

As consumers are broadening their drinks repertoire into spirits and seltzers, craft beer has been losing share of mind and occasion. The low ABV, or session, beer segment of craft where All Day IPA has reigned supreme has not been immune to these headwinds. As Agency of Record to …

Tags Communication Plan, Corporate Communications, Reputation Building