“Being advertising creatives who sit in dark offices all day, we tend to be pretty jealous of good looking, talented rock stars who tour the world to adoring fans,” explains Wieden+Kennedy art director Helen Rhodes about the agency’s music video for Portugal. The Man’s ‘Tidal Wave’. “So when we were asked to create the music video for Portugal. The Man’s ‘Tidal Wave’ track we thought, let’s make them into hideous mutant creations of their former selves.”
Enlisted to create said mutant creations was renowned British animator Lee Hardcastle, a man known for his “claymation that’s not for children” and described by Helen as “a one man claymation band of delightful craziness”. And it’s hard to argue with her sentiment. The disturbingly weird nature of these claymation creatures teamed with the relatively jovial track is equal parts unsettling and endearing.
“When we stumbled on his work we knew we’d found the …