Growth Strategy Will Center on the Shift from Mobile Phone Accessory Company to Mobile Fashion Brand
, /PRNewswire/ — PopSockets, a global lifestyle brand, today announced that Jiayu Lin has been appointed Chief Executive Officer. Jiayu, who has been in the role since September 2024, will be focused on the company’s next phase of growth, including product innovation, forging new partnerships and expanding the global footprint. Jiayu will report to Founder David Barnett.
“PopSockets created the category, and we are ready to reintroduce PopSockets to a new generation of consumers around the world under Jiayu’s leadership,” said David Barnett, Founder, PopSockets. “Jiayu is a terrific leader with significant e-commerce and social marketing experience that will be critical to our future growth and continued success.”
Jiayu has been with PopSockets for three years, starting her tenure as General Manager, APAC. Most recently, she served as the company’s President, where she drove over 200% growth in APAC from the beginning of 2021 to 2023 through a …