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The discourse surrounding popular culture and marketing rose to new heights this year. Audiences, fans, and critics alike have taken space to observe, analyse and discuss campaigns or PR rollouts, with many taking to social media platforms to debrief on what worked and what didn’t.
Mediaweek takes a look back at some of the best and worst pop culture marketing moments of 2024.
Best
Charli xcx – Brat
British singer-songwriter Charli xcx has been on the music scene for well over a decade and boasts a string of hit songs to her name. But this year, she captured attention and imagination with Brat, her sixth studio album.
Brat was a full embrace of the messy, hyper-pop, indie sleaze, 2000s look, and brilliantly mismatched with vulnerable and brutally honest prose about generational trauma and contemplating motherhood. Her edgy image was coupled with the intentional album art cover of a lime …