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Polycab personalises customer experiences at scale with Salesforce [Video]

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Global Marketing Strategies

Polycab personalises customer experiences at scale with Salesforce

A centralised customer view is enabling Polycab to offer 1-to-1 customer engagement, while sales automation speeds up quote and order management. Ritesh Arora, President – Digital, explains how data from different sources is consolidated in a centralised place, giving their sales reps a lot of insights to sell smarter.

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