POLL: Scouts Considering A New Third Model, What Do You Want To See? [Video]

Before it thinks about a third model, Scout first has to ensure the Traveler and Terra are a success.
The original International Harvester Scout was sold as a two-door convertible.
The head of product marketing at Scout indicated there may be interested in a smaller model.

Production of the Scout Traveler and Terra isn’t set to kick off until 2027, but the VW Group is already casting an eye toward what might launch next. According to some reports, a two-door off-roader is on the table, aimed squarely at the likes of the Jeep Wrangler and Ford Bronco. A tempting proposition? Or would Scout be better off carving its own path rather than trying to muscle into a market already dominated by some heavy-hitters?

At the unveiling of the two production-intent concepts in Nashville, Scoutshowed attendees a slideshow about its future plans. On one of these slides included side profile shots of the Traveler and Terra, as well …

Tags Global Branding, Global Business, International Marketing, Strategies