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Pokemon is back with a hit new gaming app [Video]

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Mobile Marketing
Pikachu and friends are back in the new adaptation of the card-trading game.Photo: KAZUHIRO NOGI / AFPSource: AFP

With over 60 million downloads and an estimated $180 million in revenue since late October, a new Pokemon mobile game app is enjoying worldwide success as the latest incarnation of the hit Nintendo-owned franchise.

Released on October 30, Pokemon Trading Card Game Pocket is a virtual version of the collectible card game that has captivated schoolyards since the late 1990s.

Developed by The Pokemon Company, a Nintendo subsidiary, it combines opening “boosters” — the equivalent of sealed card packs — with collecting creatures and online battles.

“Pokemon TCG Pocket is showing one of the strongest performances of any mobile game of all-time,” Sam Aune, an analyst at digital market intelligence firm Sensor Tower, told AFP.

The group estimates it generated around $180 million through the Apple and Google app stores in …

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