Pixels Best Phones Forever AI experiment [Video]

What happens when two phones stop being rivals and start being friends? You get the world’s friendliest competitive campaign: Best Phones Forever.

And what happens when you let fans decide where those phones will go on their next adventure? You get a first-of-its kind experiment that showcases how brands can use Google AI to engage directly with fans.

With a one-day campaign on Instagram Reels that used generative AI tools like Gemini, the Pixel and Creative Lab teams piloted a new model for user-driven content that points toward an exciting future for marketers building fan communities on social platforms.

1 day, 300 fan-inspired episodes

The “Best Phones Forever: AI Roadtrip” launched with a short episodethat established that the Google Pixel and the iPhone were headed on a road trip powered by generative AI. We then invited viewers to decide …