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Strategic Partnerships and Alliances

Pixel and iPhone are Wicked in Google’s new ad [Video]

The stop-action animated ads made by Google depicting the friendship between the Pixel and the iPhone already promote Google and its Pixel smartphone line. Heck, you can even make a case that the ads also promote the iPhone too although certainly not to the same extent. Google released a new ad today and it includes a promotion for the upcoming Wicked movie which is based on the Broadway smash.

The film, like the #BestPhonesForever ads, revolves around an unlikely friendship. In the movie and play, this alliance is between the Wicked Witch of the West, Elphaba, and the Good Witch of the North, Glinda. As the 60-second commercial, titled “Defying Gravity,” opens, iPhone and Pixel are about to embark on the Yellow Brick Road to visit the Wizard. The iPhone says that he wants to ask the Wizard to give him all of the AI stuff he gave Pixel.

Listing some examples, the iPhone says he wants to …

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