Pitching In: Gregory School students pitch startup ideas to Tucson entrepreneurs [Video]

TUCSON, Ariz. (KGUN) — Tucson students competed for prize money to fund their startups in front of a group of the city’s entrepreneurs on May 10.

The Gregory School in midtown held their 4th annual entrepreneurship pitch competition. The contest is put on at the end of each school year by the school’s Entrepreneurship Institute.

Since January, these students have worked with their teachers and local entrepreneurs to create a unique product, along with a branding and marketing plan, with the goal of creating a real startup.

Gregory School junior Avery Johnson knows firsthand how busy students can be.

“We have a lot going on,” Johnson said. “We need energy drinks or coffee to keep us going.”

With caffeine comes more anxiety, which often students treat with drinks containing melatonin. This is what Avery and her friends call the toxic beverage cycle.

In response, Avery’s pitch created Sen, a drink containing all-natural ingredients meant …