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Pidilite unveils new campaign as it enters decorative paints market with Haisha Paints: Best Media Info [Video]

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Strategic Partnerships and Alliances

In collaboration with Sideways, the campaign for Haisha Paints uses animation for storytelling

Click on the Image to watch the TVC.

Pidilite Industries is venturing into the decorative paints market with the debut of Haisha Paints. Launching in select regions, Haisha Paints is designed to bridge crucial gaps and meet specific pricing needs within the decorative paints segment, as per the company statement.

In collaboration with Sideways, the campaign for Haisha Paints uses animation for storytelling. This approach, featuring engaging visuals, highlights Haisha Paints’ heritage, sharing lineage with brands like Fevicol and Dr. Fixit.

Salil Dalal, Chief Business Officer, Fevicol, Pidilite, said, “Pidilite has had a rich history of creating brands that consumers love to trust. When we were looking for a brand name for our premium paints, the inspired winning choice was “Haisha”. This being a uniquely Fevicol asset, originating from the iconic ad ” Dum Laga Ke Haisha” that marked the beginning of Fevicol’s journey, that …

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