Philips Sonicare partners with comedian Kate McKinnon in new marketing campaign [Video]

Series of ads encourage people to make the Sonicare Switch and upgrade from a manual toothbrush to a power toothbrush from Philips Sonicare

CAMBRIDGE, Mass., Oct. 1, 2024 /PRNewswire/ — Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a partnership with actor and comedian Kate McKinnon on behalf of Philips Sonicare, the number one dental professional recommended sonic toothbrush worldwide. McKinnon, hailed for her comedic performances and character work, stars in a series of ads as Susan Toothbrush, a sophisticated oral healthcare enthusiast whose mission is to help people upgrade their antiquated toothbrushing habits by making the Sonicare Switch.