Philippines agencies sweep MAD Stars 2024 with 15 wins adobo Magazine [Video]

BUSAN, SOUTH KOREA — Once again, Philippine creative agencies have proven their mettle on the global stage, racking up a total of 15 wins at MAD STARS 2024. Four Philippine agencies clinched these awards across various categories, affirming their versatility and creativity. The three-day festival, held from August 21 to 23, saw Philippine agencies snagging multiple awards across various categories.

GIGIL led the charge with a remarkable five wins, followed closely by MULLENLOWE TREYNA with four well-deserved awards. Dentsu Creative Manila Inc. and Leo Burnett Manila also made significant contributions with three and two wins, respectively. Leron Leron Sinta capped off the Philippine showing with a Crystal award. Here are some of the standout campaigns and their hard-earned accolades:

“Right to Care” by MULLENLOWE TREYNA

• Award:Gold (PR Stars > Practices & Specialism > Public Affairs & Lobbying)┃Silver (SDGs Stars > SDGs > Reduced Inequalities)┃Silver (PR Stars > Sectors > Non-for-Profit/Charity/ Government)┃Crystal (PR Stars > …