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Philippine Airlines holiday film Sorpresa proves dreams do come true adobo Magazine [Video]

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Global Marketing Strategies

MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your loved ones. While it’s merry and nice to offer material presents, nothing beats the life-long, happy memories one can make with the gift of travel. And this holiday season, the nation’s flag carrier Philippine Airlines (PAL) provides people with exactly that.

PAL’s iconic tagline, “The Heart of the Filipino,” shows the inherent spirit of giving in our culture. And to further bring fresh meaning to this, the airline has released its latest film, Sorpresa (Surprise) as part of its “Care That Comes From The Heart” campaign, along with more surprises.

Christmas wishes are popular for a reason, and Sorpresatells a story that will be familiar to most people seeking to be their loved ones’ own Santa Claus. The short, heartwarming film depicts how dreams, albeit set aside for years, are never too late to be realized and rekindled …

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