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Pharrell Williams & Evian Collaborate On New Water Bottle [Video]

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Strategic Partnerships and Alliances

Now that Pharrell Williams is done making new fragrances and remixing classic boots for Louis Vuitton, the iconic music producer-turned mogul is looking to get in on a whole new venture. Apparently, his new direction is leading him directly to the bottled water game. Word?!

According to Hypebeast, evian has teased a possible collaborative project with Pharrell’s Humanrace brand in the form of some pretty cool and stylish water bottles. While this may seem like a random pairing, evian is no stranger to collaborating with clothing brands as they’ve worked with the likes of Moncler and Coperni. Now that they’ve gotten together with the likes of Skateboard P, it should be interesting to see what the two serve up to the public after cooking up some ideas in the lab.

Per Hypebeast:

Highlighting Humanrace’s clean aesthetic, evian promotes mental and physical well-being through a motivational collaboration to embrace your inner youth. While little is known about the …

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