Our objective was to ensure that we produce a national media conference with Lewis Hamilton prior to the F1 race days alongside showcasing the new HADO VR gaming experience. Through our event, we solidified national media coverage, an engaging activation and 120 race registrations.
ClientPetronas
LocationMelbourne
CategoriesProduct Launch
To showcase and launch the Petronas ‘Syntium’ with ‘Cooltech’ to the media and the public, we decided to create a fun, dynamic and outstanding engagement piece in conjunction with a unique activation tie with the F1 theme and special guest, Lewis Hamiton.
“Alive’s event expertise and willingness to assist at any time, helped make the PETRONAS Syntium Australian launch a fantastic event. It was great to work with Alive and we look forward to partnering with them in the future.”