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PETAs Leather Blood Bath Video Has People Swearing Off Animal Skin

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Global Marketing Strategies

PETA’s new video will open eyes to the cruelty of the leather trade. It begins with a seemingly harmless party game but quickly transforms into a sobering revelation. Once you see the truth, there’s no turning back. This video will haunt you long after it ends:

The spot was created by global integrated marketing agency Samy Alliance with creative direction from Santiago Lucero. It was directed by M&M (Martin Jalfen and Mike Usandivaras) and produced by ROMA Productions.

Don’t Be Part of the Blood Bath

It’s time everyone took off the blinders – help friends and family see the reality. Leather is just hairless fur, produced by an industry defined by animal suffering.

Show this video to everyone you know and commit to never buying leather. Sign our pledge today.

Sharing our content may mean you also share your personal data with the chosen social media platform. Find out more here.

The Violence Behind Leather Belts and Shoes

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