Persistent and Google Cloud: An alliance built on expertise and agility [Video]

Partnerships are the backbone of today’s value-focused landscape, with strategic alliances combining best-of-breed technologies to unlock new value delivery areas.

Persistent Systems Ltd. and Google Cloud have embraced this ethos wholeheartedly. Their partnership highlights the shift in the IT services market, where agility and deep expertise are key to delivering exceptional value to clients.

“The customer buying preferences and buying patterns have changed,” said Pallab Deb (pictured, right), managing director of system integrator and industry GTM partnerships at Google Cloud. “Generative AI, in some sense, brought in a whole new meaning to how people consume technology and what it can do for businesses. Cybersecurity has taken in a whole new meaning, especially after everything that we have seen in the last few quarters. We are realizing that these are important for … not just the biggest partners and customers out there, but across segments.”

Deb and Ayon Banerjee(left), chief strategy and growth officer of Persistent Systems, spoke …