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User Experience (UX) Design

Performing the imaginary in pop music [Video]

In recent years, digital technologies have enabled a blending of the real and imaginary within the broader event sector. Such events have blurred the lines between art, leisure, information, and entertainment, offered in an expanding array of multimedia spectacles. These advancements have enhanced visual presentations, incorporating programming, lighting, projections, special effects, and holograms to create seamless combinations of reality and fantasy. The rise of holographic companies in stage design has allowed audiences to experience performances by deceased musicians such as Tupac Shakur, Maria Callas, Roy Orbison, Teresa Teng, and Whitney Houston. Digital holography has also paved the way for virtual pop stars, including Hatsune Miku from Japan and Luo Tianyi from China. These characters are products of a blend of voice software, idol industry frameworks, and fan-driven creativity, enabling entirely new forms of entertainment and audience engagement.

Luo Tianyi, a virtual pop star from China.

Like digital technologies, social media and smartphones are deeply embedded in the environments …

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