Performance Max Google Ads: How Do They Work? [Video]

Countless companies use Google Ads for increased brand visibility and rapid results. With nine different ad types to choose from and multiple subtypes, businesses can streamline their campaigns to perfectly suit the interests and needs of their audiences and the nuances of their offerings. Flexible, adaptable, and reasonably affordable, it’s one of the best tools for lead generation. However, as your certified Google Partner, our specialists advise that when you have specific conversion and advertising goals, Performance Max is the way to go.

What Are Performance Max Google Ads?

Performance Max is a machine learning-based ad service that functions as an amalgamation of nearly all nine Google Ad types. With a single campaign, you can reach consumers across multiple Google channels, including:

• Search
• Gmail
• Google Maps
• Discover
• Display
• YouTube

Artificial Intelligence combines digital assets to get the best and most relevant content in front of each viewer. With Performance Max, advertisers set their goals and this goal-oriented solution optimizes …