What audiences hate isn’t advertising – it’s bad ads. Those lifeless, intrusive interruptions screaming, ‘Buy now!’ without offering value. Ads fail when they lack the storytelling in advertising that audiences crave or the branded entertainment that captivates and connects.
Constantly hammering product features and price points? It’s lazy, one-dimensional, and misses the chance to build meaningful connections. People aren’t just wallets – they want stories that engage, experiences that resonate, and brands that get them.
Bad ads feel detached because they skip the fundamentals of storytelling in advertising. In a world craving authenticity and meaning, ads that lack personality and connection simply don’t stand a chance.
People Want Entertainment, Not Interruptions
No one is waiting to be interrupted by your ad. Today’s audiences are more selective than ever, and the era of passive viewership? It’s long gone.
Interruptions that add no value are a waste of time. If your ad feels like one, you’ve already …